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Likes and impressions do not pay salaries. Waxdale is a digital marketing agency that builds customer acquisition systems: the right offer, shown to the right audience, on the right platform, with tracking that proves which rupee produced which customer. We work with businesses in Gujarat, across India and internationally that want marketing measured in leads and sales.

Performance marketing services

  • Google Ads management: Search, Performance Max, Shopping and YouTube campaigns aimed at high-intent searches
  • Facebook and Instagram ads: Meta campaigns for lead generation, ecommerce sales and app installs
  • Social media marketing: content planning, creative production and community management
  • Landing pages and funnels: pages designed to convert paid traffic, tested continuously
  • Email and WhatsApp marketing: automated nurture sequences and broadcast campaigns
  • Analytics and attribution: GA4, conversion tracking, Meta pixel and CRM integration

Google Ads management that controls wasted spend

We structure campaigns around keywords with real buying intent, add negative keywords from day one, write ads that match what people search for, and track calls, forms and purchases as conversions. Budget moves toward the campaigns that bring customers, not just clicks.

Facebook and Instagram advertising

Meta ads work best when creative, audience and offer are tested together. We produce several ad concepts, test them systematically, retarget visitors who showed interest and scale the combinations that deliver the lowest cost per lead or sale.

Social media marketing that supports sales

Consistent social media marketing builds the trust that makes your ads convert. We plan content around your customers' questions, your proof and your offers, and create posts, reels and stories in a consistent brand voice.

Tracking that shows your real cost per customer

Every campaign feeds one dashboard showing spend, leads, cost per lead, sales and return on ad spend. When a lead arrives, automated follow-up replies instantly, which improves conversion from traffic you are already paying for. Organic growth runs alongside through our SEO services.

How AI makes our Digital Marketing different

AI-generated ad variations tested at scale, automated audience research and budget shifts toward what is converting - reviewed daily, not monthly.

Digital Marketing: what is included

  • Google Ads management (Search, Performance Max, Shopping, YouTube)
  • Facebook and Instagram ads management
  • Social media marketing and content creation
  • Landing pages and conversion funnels
  • Email and WhatsApp marketing automation
  • GA4, conversion tracking and attribution setup
  • Creative strategy and ad testing
  • Monthly performance reviews on cost per lead and ROAS

Tools and technologies we use

Google Ads Meta Ads Manager GA4 Google Tag Manager HubSpot Klaviyo WhatsApp Business API Canva

How we work with you

01

Free consultation and audit

We review your current setup and define exactly what success looks like in numbers.

02

Fixed scope and pricing

A written scope, timeline and price - approved by you before any work starts.

03

Build with weekly updates

Progress on a live staging link every week, so nothing is a surprise at the end.

04

Launch, automate and support

We connect the automations, go live, train your team and stay on for support.

Digital Marketing FAQs

It depends on your market and goals, but many small businesses start testing with an ad budget of ₹20,000 to ₹50,000 per month, paid directly to the ad platforms. Our management plans start at ₹20,000 per month. We recommend a starting budget after reviewing your offer and competition.
Google Ads reaches people already searching for what you sell, so it suits high-intent services and products. Facebook and Instagram ads create demand and work well for visual products, offers and remarketing. Most businesses get the best results using both, each with a clear role.
Campaigns can start generating leads within days of launch. The first four to six weeks are used to test audiences, keywords and creatives, after which cost per lead usually improves as budget shifts to what works.
Yes. We handle ad copy, graphics, short videos, landing pages and social media content, and use your real product photos and customer proof wherever possible.
You get a monthly report and a live dashboard showing spend, leads, cost per lead, sales and return on ad spend, with clear recommendations for the next month.

Ready to talk about Digital Marketing?

Book a free 30-minute call. We will map what this would look like for your business - scope, timeline and honest pricing.